Star shine Technology

Archive for May 22nd, 2010

The importance of keeping your mailing list names and personal data up to date and accurate can not be understated. Billions of dollars are lost every year by large and small businesses because they ship correspondence to people who have moved, send duplicate mailings, mailings to addresses that do not exists and similar mistakes. By combining data and USPS software together the benefits will be significant.

Data Quality Software is the software that can convert the existing data into an integrated format by creating new fields, merging various files, and by summarizing and filtering it. The process “Data Quality” is the reliability and effectiveness of data, particularly in a data warehouse.

Data quality is much more than just records, fields and values-it’s about establishing business. From personal decisions, customer relationship to control of inventory, operations and even regulatory compliance, quality data forms the very foundation of a successful and flourishing enterprise.

Data quality assurance (DQA) is the method employed to verify the reliability and effectiveness of a data. Maintaining data quality requires going through the data periodically and scouring it. Generally this involves updating it, standardizing it, and de-duplicating records to make a single view of the data, even if it is stored in multiple variant systems.

Since data quality is so important from a business perspective, many large companies employ a data steward to be in charge of data quality. There are many vendor applications in the market to make this job easier.  Read more...